Whisker Labs is passionate about developing smarter solutions to hard problems, leveraging expertise in signal processing, machine learning, and artificial intelligence.
We’re leading the next wave in smart home technology and fire prevention with Ting, an intelligent sensor that monitors a home’s electrical network to detect electrical hazards that often lead to the most devastating and catastrophic fires. While on the job preventing fires, Ting serves an expanding role as a fitness tracker for the home, smartly monitoring and alerting homeowners to meaningful events that impact everyday life.
As a startup, we all wear several hats and are focused on execution, and embrace our unifying characteristics: we have an insurgent mission, we have a frontline obsession, and we execute with an owner’s mindset. This role is no different.
In this full-time role, the responsibilities are broader than a similar role in established companies. As an ideal candidate and marketing athlete, you’re smart, creative and full engaged, with excellent people and communication skills and the ability to collaborate with, and take direction from, the executive team. You’ll have various responsibilities spanning all aspects of marketing – product, channel, digital, email, communications, etc. We’ll work together to continue scaling the marketing function, bringing on resources, vendors and technologies to address changing needs and priorities.
If you envision yourself rolling up your sleeves and contributing to this type of mission and team, read on.
Overview of Responsibilities
This position will be responsible for a broad range of marketing activities with a diverse set of business partners, including:
Writing engaging copy for all channels, including partner and direct-to-consumer
Generating copy and content to support internal needs and specific account-based needs
Assist in creating, recommending, and implementing marketing programs and campaigns
Gathering and reporting customer feedback across touchpoints, including NPS
Securing customer feedback and reviews, and coordinating written and video-based testimonials
Helping plan, coordinate and execute trade shows and events
Managing social media properties and engagement
Interfacing with B2B partners as needed
Helping maintain the company’s web properties
Helping maintain and leverage email marketing and eCRM tools
Assisting with PR/communications needs
Managing select vendor relationships
Contribute to the development and management of a marketing budget
Required Skills & Experience
Must be a self-starter able to work with minimal supervision managing projects through completion. Candidates must be prepared to show examples of previous work.
Proven ability to produce successful, innovative and effective content pillars, email marketing programs and associated assets such as blog entries, ebooks, etc.
Experience with using marketing automation tools/platforms, e.g., ActiveCampaign, HubSpot, or equivalent platform (especially with respect to campaigns, leads and reporting)
Ability to communicate and present metrics effectively to support strategic recommendations
Strong understanding of digital communication strategies, both written and visual, deliver-ability, and segmentation practices
Strong analytical and technical skills
Strong project management and organizational skills
Driven self-starter with efficient time management and organizational skills
Strong oral and written communications skills
Detail-oriented and have the ability to work independently and as a team
Proficient in Word, Excel (including pivot tables), PowerPoint, Adobe Illustrator/Photoshop
BA/BS in business, marketing or related field is required, with at least 5 years of direct marketing or related experience.
Demonstrated marketing acumen and experience with technical products, including consumer electronics.
Prior experience in a startup or smaller firm is preferred, or alternately, a strong desire to leap into this type of environment and a great understanding of what that means.
We offer paid time off, holidays as well as health benefits. All applicants applying for U.S job openings must be authorized to work in the United States.