Marketing Manager

About Whisker Labs. We’re on a mission to save lives. We’re leading the next wave in smart home technology and fire prevention with Ting. This intelligent sensor and concierge service monitors a home’s electrical network to detect electrical hazards that often lead to the most devastating and catastrophic fires. While on the job preventing fires inside a home, Ting also helps monitor the electrical grid, contributing to increased community fire safety and reduced environmental impact that comes with fire reduction. With strong IP and no current market analog, we’re disrupting established industries while making a real impact. With 110,000 homes protected today and 15-20x this number forecasted by the end of 2023, we are embarking on the next stage of our growth.

About the Role. We need your leadership and hands-on talent to help with all aspects of our marketing function, from product and brand to corporate marketing. As a startup, there’s no shortage of challenging work. We ‘wear several hats’ yet are laser-focused on our mission to reduce risk and save lives and property. This meaningful work naturally requires marketing to and engaging channel partners as well as consumers. If you have seasoned marketing chops and envision yourself rolling up your sleeves and contributing to this type of environment, please read on.

As an ideal candidate and marketing athlete: you’re smart, creative, and fully engaged, with excellent people and communication skills and the ability to lead and collaborate with and take direction from the executive team. You’ll have diverse leadership and day-to-day responsibilities spanning several aspects of our marketing function and work with stakeholders to continue scaling alongside other key functions, including bringing on and managing new resources, vendors, and technologies as needed to address changing needs and priorities.

Overview of Responsibilities. This key position will be responsible for a broad range of marketing activities with a diverse set of business partners, including:

  • Creating, shaping, and publishing engaging content
  • Work closely with internal and external marketing team members to develop and manage an editorial calendar of content and communications
  • Creating, recommending, and implementing marketing programs and campaigns
  • Using our integrated email marketing platform to drive automation, customer engagement, and key business metrics
  • Developing requirements with internal business partner teams to identify opportunities for further automating the user experience – and delighting each customer
  • Ensuring regular collection of customer feedback across touchpoints, including NPS
  • Planning, coordinating, and executing key industry events for the company and with partners where required
  • Managing website and social media properties and engagement
  • Driving the development and management of a marketing budget
  • Assisting with PR/communications strategy and requirements

Required Skills & Experience:

The candidate must be a self-starter in the true sense of the phrase and work with minimal supervision managing projects through completion. Candidates may be required to show examples of previous work.  Other requirements of the position include:

  • Proven ability to drive both strategy and tactics aligned to growth targets/outcomes
  • Produce effective content pillars, email marketing programs, and associated assets such as whitepapers, blog entries, eBooks, and videos.
  • Experience with marketing automation tools/platforms, e.g., ActiveCampaign, HubSpot, or equivalent platform (especially concerning campaigns, leads, and reporting)
  • Strong understanding of digital communication strategies, both written and visual, deliver-ability, and segmentation practices
  • Ability to communicate and present metrics effectively to support strategic recommendations
  • Strong analytical skills and a solid understanding of data and how to put data to work
  • Seasoned oral and written communications skills
  • Detail-oriented and can work independently but also as a lean but scrappy team
  • Proficient in Word, Excel (including pivot tables), PowerPoint, Adobe Illustrator/Photoshop, and other SaaS productivity tools


  • BA/BS in business, marketing, or related field is required, with at least 5 to 7 years of marketing communications, direct marketing, and product marketing or related experience.
  • Experience with technical products, including consumer electronics, is desired; D2C experience is a plus for our B2B2C go-to-market.
  • Prior experience in a startup or smaller firm is preferred, or alternately, a strong desire to leap into this type of environment and a great understanding of what that means.

Our passion for developing smarter solutions to hard problems has led us here. If you have the skills and desire to lean in on a significant mission and a passionate team – we’re ready for you!


This position offers a competitive salary, bonus structure, and equity. Whisker Labs offers a comprehensive benefits package that includes medical insurance; dental insurance; Flexible Spending Accounts; eight (8) company paid holidays; two (2) floating holidays; 401K Plan with company match; disability insurance; tuition assistance and up to fifteen days of Paid Time Off (PTO) in the first year which is accrued on a per pay period basis (with an increase of one day per year up to 25 days).

Job Type: Full-time

Work Location: Germantown, MD.  We are currently in ‘remote’ mode; subject to change, we expect that this specific role will require periodic travel to our Germantown, MD headquarters, depending of course, on local and national health guidelines and protocols.

Whisker Labs is an Equal Opportunity Employer.